Those eyes, that look...don't ask her to smile. We've all fallen in love with the fierce flapper that is our HBIC Sour label. The original artwork is by local artist and Wichita advocate Johnny Freedom, and was made into a beer label for a sour beer yours truly really wanted Torrey to brew...he decided to name the beer after the pop culture acronym HBIC (Head Bitch in Charge).

As we started talking about the beer name with customers, it became more than just a name. We started seeing it used as a hashtag, and to describe awesome women in our community. Both the beer and merchandise have become a staple in the taproom.

Since there are so many HBICs and great artists in the ICT, we thought it would be fun to do a contest for the next HBIC shirt design!

Here are the details:

  • Submit entries to by August 20th.
  • Must be in either JPG or PDF format...remember it needs to fit on a shirt
  • Entries will be printed and voted on by customers at the Women's Equality Day ICT event on August 25th
  • The winning artist will receive $200, gnome swag, and recognition on social media and website